Miami Beach, July 8, 2025
VeriFee, Inc. today announced that the United States Patent and Trademark Office has registered its trademark, VERIFEE. The registration completed a file opened on October 7, 2024, and the mark was entered on the Principal Register, the USPTO’s primary register for marks that distinguish a company’s goods or services in the marketplace.
“Securing the VeriFee trademark isn’t just about brand protection, it’s a validation of the trust we’re building with our clients,” said Jeremy Lessaris, Founder and CEO of VeriFee. “This milestone gives us confidence that our identity is protected as we continue expanding and delivering innovative solutions that strengthen our clients’ bottom lines.”
The company states that the name has been in use since 2013 and was commercially deployed in 2016. VeriFee built its practice on credit card processing fee reduction and has since extended the same method into utilities, transportation, telecom, technology and other overlooked spend lines.
What the public record says
A trademark registration is a government record, so the details are not a matter of the company’s own description. They can be read directly from the USPTO’s Trademark Status and Document Retrieval system.
| >Field | >Record |
|---|---|
| >Word mark | >VERIFEE, standard characters, no styling claimed |
| >Serial number | >98788519 |
| >Registration number | >7856649 |
| >Filed | >October 7, 2024 |
| >Registered | >July 8, 2025 |
| >Register | >Principal |
| >Owner | >VeriFee, Inc. |
| >Covered services | >Negotiation of business contracts for others, and online non-downloadable software that identifies fees and contract terms and provides analysis of fees and rates |
Two things in that table matter more than the registration number. The mark is registered in standard characters, which protects the word itself rather than one stylized rendering of it. And the covered services are the work the company actually sells: contract negotiation, and software that reads fees and contract terms. A registration only reaches the services named in it.
What a federal registration buys
A registration is not a formality. On the Principal Register it carries a set of legal presumptions that a company without one does not have.
- Presumed ownership. The registration is prima facie evidence that the mark is valid, that the registrant owns it and that the registrant has the exclusive right to use it for the listed services. In a dispute, the other party carries the burden of proving otherwise.
- Nationwide notice. From the filing date forward, the registration puts everyone in the country on constructive notice of the claim, which closes off the “we didn’t know” defense a latecomer would otherwise have.
- The right to use the ® symbol. Only a registered mark may carry it. Using it on an unregistered mark is misuse.
- A basis for enforcement. The registration supports a claim of infringement, can be recorded with U.S. Customs and Border Protection against imported counterfeits, and can serve as the foundation for filings in other countries.
- Greater stability over time. After five consecutive years of use following registration, the owner can file to make the mark incontestable, which sharply narrows the grounds on which it can later be challenged.
What it does not say
A registration is worth stating precisely because it answers a narrow question. The USPTO examined whether VERIFEE functions as a source identifier for the services listed and whether it conflicts with earlier filings. It did not evaluate the firm’s pricing, its results or its conduct.
For a merchant, that distinction is the useful part. The credential that should matter when you are choosing someone to audit your payments spend is different: does the firm read your statement line by line, does it name the interchange and the markups separately, and will it show you the number before it asks for anything. A trademark tells you the name is protected. The statement tells you whether the analysis is real.
VeriFee’s own practice has always been to put that evidence first. The firm reads statements, isolates the hidden costs and shows the merchant what processing actually costs, with no obligation and no requirement to switch processors or change how payment is taken.
Where this goes next
The registration lands as the company’s scope widens. Credit card acceptance was the entry point because it is the spend line most merchants can see and few understand, and the same method, read the document, name every charge, benchmark the total, travels to the other recurring contracts that sit unexamined in a business: utilities, telecom, freight, technology and the rest.
The name on those engagements is now a registered one. The standard the work has to meet is unchanged. Send us a statement and you will see the difference between a brand claim and a number.
