SpendTrend®

SpendTrend® is a suite of economic analysis solutions provided by First Data, designed to offer comprehensive insights into transaction and dollar volume growth by payment type. This unique analysis aggregates retail sales data from over four million merchant locations, providing extraordinary insights into consumer spending patterns across all major retail verticals. By compiling data from a vast network of merchants, SpendTrend® ensures that its analyses are accurate and representative of the overall market. It tracks both transaction counts and dollar volumes, offering a detailed view of how different payment types perform, helping businesses understand shifts in consumer preferences and the retail market's health.

SpendTrend® provides insights into consumer spending patterns across various retail sectors, including grocery, apparel, electronics, and dining. This sector-specific data helps businesses benchmark their performance against industry standards and identify growth areas. The platform includes macroeconomic reports that offer a broader perspective on economic trends and conditions, helping businesses contextualize their performance and make informed strategic decisions. With customizable datasets, businesses can focus on specific metrics or regions relevant to their operations, ensuring tailored insights to meet unique needs.

By providing detailed and timely data, SpendTrend® aids businesses in forecasting future sales and validating their economic models, which is crucial for planning and preparing for market fluctuations and changes in consumer behavior. The platform helps identify emerging trends and growth opportunities by analyzing spending patterns, enabling businesses to adapt strategies and capitalize on new market opportunities. With accurate and timely insights, SpendTrend® supports strategic decisions related to marketing, inventory management, pricing, and more, ultimately facilitating more informed and strategic business decisions to enhance profitability.