Social commerce

Social Commerce refers to the practice of selling products and services directly through social networking platforms, leveraging the reach and engagement of these platforms to facilitate transactions. By integrating eCommerce functionalities within social media, businesses can create seamless shopping experiences where users can discover, engage with, and purchase products without leaving the social networking site. Key aspects of social commerce include:

By harnessing the power of social media, social commerce offers businesses a dynamic and effective way to reach and engage customers, drive sales, and build brand loyalty in an increasingly digital world.