Reseller / Integrator

A Reseller / Integrator is a type of business entity that specializes in selling and sometimes integrating payment applications and systems without being involved in their development. These entities play a crucial intermediary role between payment application developers and end-users, typically businesses requiring payment solutions.

Resellers primarily focus on the distribution of payment applications developed by third parties. They select software that aligns with the needs of their customer base, offering a variety of options suited to different business sizes and industry requirements. Their expertise lies in understanding market demands and providing businesses with software choices that optimize their operations and customer payment experiences.

Integrators, on the other hand, extend the role of resellers by not only selling payment applications but also customizing and integrating these solutions into the existing business environments of their clients. This may involve setting up the software, ensuring compatibility with existing hardware, and configuring systems to meet specific operational needs. Integrators provide essential technical support and training, helping businesses seamlessly adopt new payment systems.

Together, resellers and integrators facilitate the adoption of advanced payment technologies by businesses that may not have the expertise to select, install, and manage these systems on their own. They ensure that businesses have access to the latest payment solutions tailored to their specific needs, enhancing efficiency and enabling better transaction management.