Cart Abandonment

Cart abandonment occurs in e-commerce when a customer adds items to their online shopping cart but exits the website without completing the purchase. This phenomenon can significantly impact a retailer’s conversion rates and overall sales. Various factors contribute to cart abandonment, including:

Addressing cart abandonment is crucial for e-commerce businesses. Strategies to reduce abandonment rates include streamlining the checkout process, offering competitive pricing and shipping options, providing clear and upfront cost disclosures, and ensuring the website's security features are robust and visible. Additionally, retargeting campaigns and cart abandonment emails can be effective in encouraging customers to return and complete their purchases.